If you send out an email through your software automation email system and don’t track the stats, you’re missing the point.
By not analysing your email marketing campaigns, you don’t know how your subscribers are reacting to your content.
Did your email even get opened? Did you get any clicks? Did your email result in any sales for your business?
To answer these questions and understand how you can provide a better service to your customers, checking how your email marketing campaigns are performing is essential.
Email analytics gives allows you to discover the content that resonates with your audience and find opportunities to improve and increase the effectiveness of your campaigns.
Five Key Metrics You’ll Want To Follow
This measures the amount of people that actually open your emails and is one of the most important stats for your email marketing campaigns.
If nobody is opening your emails, your campaigns aren’t going anywhere.
If your open rates are very low, there are a few things you can do to improve them. Try increasing the urgency of your subject lines. Make them more captivating. If your subject lines are intriguing, people are more likely to check out your email.
You could also be sending your emails at a bad time. There are plenty of article case studies that show you the best time to send out emails to your subscribers.
To find out how many people are checking out your website directly from your emails, you’ll want to have a look at your sites traffic metrics. This can be especially useful when your goal is to drive people to a certain blog post or product page.
You also have the option of tracking clicks in your emails. This is a simple and effective way of finding out how many people are checking out your content.
It’s vital that you have one clear call to action in every email you send out. This enables you to have a steady flow of traffic to your website from your email marketing.
A high rate of email unsubscribes is bad for your company reputation. If you’re experiencing a high number of unsubscribes, it’s a good idea to ask your subscribers why they have removed themselves from your list.
When someone opt’s out of your list you can include a question asking them why they’ve decided to leave you forever!
Gathering feedback from your subscribers is the best way to figure out the mistakes you’re making with your email marketing. You’re then able to take action on this and make appropriate adjustments.
If you’re seeing super low email open rates and you have a high number of spam complaints, there might be an issue with the deliverability of your emails.
There are many factors that directly affect the deliverability of your emails but the best way to ensure the highest percentage of delivered emails is to adhere to the CAN-SPAM act.
The CAN-SPAM act is a US law that regulates the sending of emails commercially. Senders must abide by the following rules:
- Enable subscribers to unsubscribe.
- Contain a valid address.
- Be clear and open about who is sending the emails.
- Avoid misleading subject lines.
If you’re buying email lists from list brokers, you need to stop doing this immediately. This isn’t the way to grow your email list. This is like being stopped in the street and asked if you want to buy something. It’s plain intrusive and it doesn’t work.
Your best bet is to follow some basic marketing practices:
- Create and send amazing content.
- Email frequently.
- Deliver exactly what you promised with your emails
These three things will make your emails more attractive and increase the engagement from your subscribers.
The tracking sales metric enables you to track and trace how much revenue each email is generating for your business. Having this information enables you to improve your emails and increase your profits over time.
To generate more profit from your email marketing, review the content that has resulted in a high amount of revenue for your business. Compare it to content that has produced low revenue and optimise your content.
Discovering the differences between your best and worst content will help you provide more value to your audience, which will help you make more sales.