Marketing automation is powerful. It enables you to automate a huge plethora of tasks that only a few years ago, would have had to be done manually.
Marketing automation can really help you explode your online business. It is something that can be effectively implemented with all online business ideas.
Just getting started on your journey to online business freedom?
Here are some articles we highly recommend you to read before embarking on your internet business journey:
- Business Ideas For Aspiring Female Entrepreneurs – Bengu Marketing
- Wealth Creation Lessons From Successful Entrepreneurs – Bengu Marketing
- 10 Signs For Cultivating An Entrepreneurial Mindset – Smallbiztrends
- 10 Important Business Tips You Can’t Overlook – Smallbiztrends
- Why 2017 Is The Year To Start An Online Business – SelfEmployed
- How Accountability Can Make Or Break Your Business – BusinessZone
Once you’ve done your research and chosen the path you want to take, you can start thinking about how you can use marketing automation to help you generate leads and make sales in your business.
Here are five simple ways you can grow your business by leveraging the power of marketing automation.
#1 Getting Email Subscribers Through Web Forms
One of the first things you should be doing when setting up your business is to have a website. After you’ve built your website, you want to make sure you have email sign-up forms all over your site.
There are called CTA’s (Call To Action) and they offer something of value to your readers in exchange for their email address.
Having an attractive CTA and placing sign-up forms in the right places on your website will help you grow your email list and continue to provide value to your readership.
Most email marketing providers have email sing-up forms that you can integrate with your website. These email providers enable you to set up something called an auto-responder series.
This is a series of emails that automatically get sent out to your subscribers over a set period of time. It’s a way for your to build that relationship with your prospect without having to spend all day sending emails to people.
This is how people manage lists of millions of subscribers at a time.
#2 Treat Loyal Customers
If you’re in the physical product business, you’re going to want to find a way to get your customers to buy from you again. A great way of enticing your customers is to reward them.
You can do this by segmenting your email list. Segmenting your list allows you to target specific people in your email list.
For example, if you owned an online shoe store and you wanted to reward people that recently bought some limited edition Nike trainers. List segmentation enables you to do this.
Consider sending an email that offers your most loyal customers a special discount. Maybe a 10% off coupon or something similar. If you own a business that sells informational products. You could offer a limited time special deal to your subscribers or give them something really cool for free.
#3 Automate Your Social Media Posting
Social media automation allows you to schedule content in advance to be sent out to your followers at the optimum time for engagement.
Social media management tools such as Hootsuite allow you to do this. This hugely reduces the amount of time required to maintain an active social media presence for your online business, making it perfect for the time-strapped online business owner.
You can set aside a couple of hours in a week to plan and create all the content for your social media accounts, saving you a ridiculous amount of time.
# 4 Bring Back Old Customers
Similar to treating your loyal customers, you should always be thinking about ways that you can bring old customers back to purchase from your business again. Check out your email list and create a segment of people that haven’t purchased anything in the last six months or so.
Create a small email series for these people starting off with an “I miss you” type of email and include a special offer (I’m sure you can come up with something better!). The second and third email could be improvements on the offer you made them before. You could even send them a survey asking them why they stopped purchasing products from you.
This can offer invaluable insights for your business.
#5 Improve Lead Nurturing
One of the biggest benefits of marketing automation software is the ability to build a relationship with your subscriber.
In any type of business, you’ll have a mixture of hot and cold leads. The hot leads obviously have a higher chance of converting into customers for your business, while the cold leads and significantly less likely to buy from you.
Below you can see a list for an auto-responder campaign. This is a special lead-nurturing campaign that sends a series of helpful, educational emails to subscribers.
What’s powerful about this is that it’s completely automated. This enables you to get hot leads for your business without having to lift a finger (after it’s all been setup).